Fiona approached us as she was looking to rebrand her business from Equanamity Natural Health to Fiona Hoptman Natural Medicine. She wanted to draw on and highlight her own expertise rather than hiding behind a business name.
Fiona’s previous logo and website were really dated and she wanted an updated look and feel that highlighted the following brand values:
Customer focused, trustworthy, sense of calm, local expertise, nature, professional, reliable, integrity, honesty, credible, safe.
We chose a colour palette which highlighted these values along with a beautiful serif font.The echinacea plant was incorporated as this is a favourite herbal flower of hers and is used regularly in her practice.
We started with the brand redesign and carried this through to Fiona’s website, social media templates, Mailchimp template and recipe book.